Everyone knows how important it is to advertise online. Go where the customers are, right? That’s why advertising on Google, specifically, is becoming increasingly popular. And it’s extremely easy to set up and manage, especially on a high level.
Or is it?
What many people don’t know is just how difficult it is to set up and manage a PPC campaign effectively. That’s where Searchbloom comes in. Searchbloom is setting a new standard for PPC management because we treat your campaigns and ad dollars as if they were our own. We are constantly watching your marketplace and making realtime adjustments just as a day trader would trade stocks on your behalf.
Our Analysts leverage Searchbloom’s systematic PPC management process to discover informational, navigational, commercial, transactional, and competitor keywords. They’ll also look for long-tail or branded keywords so that you can skip the top of funnel targeting and jump straight to the middle and bottom of the funnel. In other words, we find the people who know what they’re looking for and are ready to buy. And with all of this information in hand, we can construct the perfect strategy for your search and display campaigns.
By analyzing each of your primary competitors, we can see what keywords and ads are working for them. Why reinvent the wheel if a competitor already has a successful campaign running that we can learn from for FREE? If your primary competitors are getting a good amount of branded traffic, we may also consider building a competitor campaign to siphon traffic from them and flip them into your customers.
Segmentation is the cornerstone of ANY successful digital marketing campaign. We begin your PPC (Google Ads or Bing Ads) campaign structure like how a contractor would build a home: with the end in mind. Each keyword parity or theme is segmented from the other, so we have a clear direction as to what is working and what is not. By focusing our efforts on the architecture of your PPC campaigns, ad groups, and keywords, we inherently improve your quality score and ad relevance to ensure you are getting the highest AdRank at the lowest cost per click possible…
Each potential customer that visits your site is at a specific step in their buying journey. When structuring a Pay Per Click campaign, we segment each section of the digital marketing sales funnel. Doing so allows us to target specific pieces of the buying cycle. A digital sales funnel generally consists of three parts, each with a specific focus:
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There are many different campaign types we leverage when building Pay Per Click accounts. Each campaign type is designed for a different stage in the digital marketing funnel. For instance, if you are an e-commerce store, then we will likely leverage a shopping campaign – but that’s not a hard and fast rule.
We understand that not all businesses are the same, so we make a proactive effort to collaborate with you to help choose the appropriate PPC campaign types for your business. Below are a few of the PPC campaign types we regularly leverage, however, this is not an exhaustive list –
Many business owners and marketing managers have a fear of hiring a PPC agency/PPC campaign manager who will set up their PPC account, and PPC campaigns then leave it on autopilot.
At PPC-agency.london, we consistently track campaign data so that we can make sound decisions and find the winning ads. You’ll know what we’re doing, and also know what the plan is going forward to get better and better month over month.
Campaign budget allocation changes often – or at least it should. As we collect data from your campaigns, we’ll change your budget based on what we see.
When one campaign is out-performing another, we expand that campaign and increase its daily budget. At the same time, we remove budget from less profitable campaigns. Plus, Searchbloom Analysts regularly use forecasting to determine daily budgets for each of your campaigns. We’ll start with the low hanging fruit, and then optimize your budget from there for maximum effect.
Managing your ad budget is one of the more complicated aspects of PPC marketing. That’s why many advertisers choose to automate using either the automated bidding option in Google Ads or a third-party bid management solution.
Both approaches have their upsides and downsides.
In our experience, there’s not a one-solutionfits-all approach. A site making $15/sale with 100 sales a month doesn’t typically need bid automation. A site doing thousands in sales with variable prices and margins needs robust bid automation.
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247 weeks ago