Aspiring to be greater than the person you are today is the best way to push yourself in the direction you want to go. Sitting down and outlining your life’s goals will put you on the fast track towards success.

But how do you actually achieve your goals? What do you define as success? And what happens when you change your mind? No one has thought more about the answers to these questions than Keith Gutierrez, co-founder of Modgility, who has made a career out of defining, adapting, and actualizing his goals. Here’s why Keith’s active commitment to outlining and evaluating his life goals has propelled him to success, both personally and professionally:

Keith was inspired by his successful entrepreneurial grandfather. Together they went into business around a passion they both shared: golf. Through organizing tournaments for junior golfers, Keith traveled around the country and learned internet marketing strategies early on.

It’s common to get caught up in the day to day tasks of what you’re trying to achieve, and thus it’s easy to lose sight of the greater purpose of why you’re doing something at all. Keith loved every minute of his golf business, but the grueling schedule wasn’t helping him achieve in other areas of his life.

He says this lapse in understanding is normal. “We just get busy. We don’t take the time to sit back and evaluate progress,” says Keith. “We’re constantly evaluating metrics and analytics, but sometimes that’s not the ultimate measure that we should be focused on.” Taking a step back further to understand what you want out of life on a personal level can help inform you about which direction you ought to go. That’s why Keith periodically spends time reviewing his Life Goals Trello Board. It’s there that he is able to see what he has accomplished since he last reviewed it, and also to see where he got off track.

The main reason why most people do not set 10 goals is their lack of experience in achieving them. They didn't teach me at school, and my mom and dad didn't tell me. Business coaches make your bet, but they have developed a strong habit of resisting development.

Then there are experiments of personal growth with magic techniques that give amazing results without leaving the computer. They can say anything because their listeners will not check a word, they will not perform the exercises. Do nothing. And an expert will become an expert.